At first, ShoeDazzle rep. Brian Lee called a few ladies and apologized for misleading their fans, and promised that they would be getting truely exclusive shoes in stock for their fans soon. This helped, but then it was never delivered. Sadly, the company decided to change their Terms of Service and ads to state that they carry several different brands, and that they could now cancel your membership with them at any time of their choosing, and any credits on the account at the time of cancelation would be kept by the company. This again started a frenzy among the gilted fans.
One by one, the women who were asking the important questions, demanding answers for the lies they had been told, were being silenced. The employees running the fan page were blocking and banning these women, myself included. Several women got calls from Heidi and Jesse, managers at ShoeDazzle, and were told their accounts have been canceled and that they would not be receiving a check to repay the credits on their accounts. One woman had 5 credits saved when they canceled her. She lost $200 all because she wanted to know why we had all been lied too. ShoeDazzle felt they had won, but they truely only made their problems worse.
These women who had been scorned by this poor excuse of a company, banded together and created a new page. A page dedicated to outing ShoeDazzle for what it really was. They created secondary profiles, infiltrated the fan page, and began emailing the fans of this company links to the shoes they were looking for. They dedicated their free time to finding the shoes ShoeDazzle was offering, on other sites for cheaper. Suddenly, there was another wave of banning and blocking from this fan page. ShoeDazzle employees would post as fans on the page, asking for shoes, and when someone would email them with a link, they'd ban that person. The women now had to regroup and think of a new way to get the word out about this company that feeds it's fan's lies, and continues to use old ads featuring hot shoes they no longer offered in an attempt to get new customers. The women figured it out!
They wrote to the Better Business Bureau. Each one of the women that were lied too, used, and abused by this company wrote to the BBB and told their individual stories. They created several other pages dedicated to finding the shoes cheaper, using the ShoeDazzle name so that they would pop up in searches. They had to get the word out before too many other women blindly wasted their hard earned money. Sadly, the BBB site took down the posts and did an audit on the comments. The women responded to the BBB emails and explained their stories again. Sadly the BBB only saw fit to keep 2 of the several comments on it's site. Cencorship had reared it's ugly head once again. but the women had made a dent.
Other companies that the women were linking to people started to realize who was sending them all their new business. These grateful companies have now gone so far as to give these ladies coupon codes to their sites for anywhere from 15-25% off. The women continue to try and spread the word among fans asking for certain shoes. If any of you are ShoeDazzle fans, please do some research, and save some cash. Urban Originals carries most of the shoes featured on the ShoeDazzle site for $10-20 cheaper! Their link is on my page, and if you would like links to some of the Facebook pages dedicated to finding the shoes cheaper, please feel free to message me. I can point you toward some very awesome women who came together in defiance of corporate injustice. Happy Shoe Hunting Ladies!
